Wednesday, March 20, 2013

PetSmart Launches New Line Of Coats, Just In Time For Spring!

PetSmart Canada Launches Spring Weather-Proof Athletic Dog GearLeading Pet Retailer and North Fetch Athletics Introduce Canadian Active-Wear including Rain Slicker and Active Hoodie

Toronto, ON – March 7, 2013 – Just in time for spring, PetSmart® (NASDAQ: PETM) launches an exclusive line of weather-proof apparel, by Canadian pet apparel company North Fetch Athletics. This line comes as the result of consumer feedback in Vancouver and is the first time Petsmart is releasing a collection that will only be available in Canada. Made especially for wet and cool spring weather, the new line is made to keep dogs dry, comfortable and clean while exploring the outdoors.

“We talked to pet parents in Vancouver, who know a thing or two about wet weather. They told us they wanted functional active-wear that performed well in the rain for their dogs, so we listened,” said Sean Williams, director of merchandising solutions, PetSmart Canada. “The PetSmart North Fetch collection offers stylish clothing that will allow dogs to be active while staying dry in various weather conditions.”

Sleek, stylish and functional, the new North Fetch collection includes:

·         Rain Slicker: This waterproof shell features a leading edge design with a reflective logo and bright colours that celebrate springtime. The shell fabric protects from rain, slush and mud and is easy to spot-clean. Available in pink, blue and yellow.

·         Active Hoodie: This sleek design is created with light-weight stretch fabric for maximum mobility and a snap-back hood that ensures comfort while running and playing. Available in grey, purple and blue.

“We are so excited to be partnering with PetSmart Canada on our exclusive line of pet apparel specifically designed to meet the needs of Canadian pet parents,” said Sarah Eldershaw, designer at North Fetch Athletics. “Our sporty designs are the perfect combination of function and fashion.”

The North Fetch collection will be available in PetSmart stores across Canada starting March 4, 2013. Rain slickers will range in price from $36.99 to $46.99 while North Fetch Hoodies will sell between $34.99 and $43.99. This line of apparel joins the ranks of other PetSmart exclusive lines such as the Bret Michaels Pets Rock, Martha Stewart and Lyric Culture collections.  Outside the introduction of this spring active-wear collection, PetSmart will add a winter line later this year.

No comments:

Post a Comment