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Tuesday, February 26, 2013
Global Pet Foods Raises Over $170 000 With Annual "Show Us Your Heart" Campaign - Awesome!!
TORONTO, February 26, 2013— Money may not buy the wag of a dog’s tail, but $170,000 will help shelters across Canada turn homeless pets’ stories into happy tales.
Global Pet Foods and Hill’s Science Diet are proud to announce the 7th Annual Show Us Your Heart™ campaign raised over $170,000 for local animal shelters, breaking last year’s record.
“I’m continually amazed by the generosity and support of our customers,” said Jim Walker, president Global Pet Foods. “This year we saw a 30 per cent increase in both the number of donations and the amount raised by customers. These funds will make a world of difference to shelters that are struggling to pay vet bills.”
Fuelling the success of Show Us Your Heart™ was famous pet parent Don Cherry and his beloved dog Blue. Cherry and Blue donated their time and talent to act as the official face and heart of the 2013 campaign. “I’m thrilled Blue and I could help raise greater awareness of this important fundraiser,” said Cherry. “As an animal lover it’s rewarding to know these dollars will help shelters and rescues create a better life for pets in need.”
From February 2 - 16 Global Pet Foods and Hill’s Science Diet, along with Cherry and Blue, asked Canadian pet parents to show their hearts to homeless pets by making a donation at any Global Pet Foods store or by texting ‘Heart’ on their mobile phones for a five dollar donation.
Global Pet Foods and Hill’s Science Diet then matched the first dollar of each in-store donation. All proceeds raised during Show Us Your Heart will be donated to local animal shelters and pet charities.
Since its inception, Show Us Your Heart™ has raised over $570,000 for homeless pets.
About Global Pet Foods:
For more than 35 years Global Pet Foods has actively supported local companion animal charities and local shelter organizations.
Global Pet Foods is Canada's largest chain of pet food stores specializing in natural, holistic and organic foods and supplements, with over 160 stores across Canada and the United States.
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