Thursday, October 7, 2010

Happy Long Weekend All!

Richmond BC Bans Sales Of Animals In Pet Stores...Can Ontario Be Far Behind?

Shutting down puppy mills was behind BC SPCA's push to see Richmond become Canada's first municipality to enact a bylaw banning the sale of dogs in pet stores, but the pet industry is pushing back.
You can read my colleague's story here about this ground-breaking decision.  Kristin Bryson, who is on the board of directors for the BC SPCA, said the organization is now encouraging other municipalities to follow Richmond's example. But one Ottawa-based organization, the Pet Industry Joint Advisory Council which represents 600 members across the country and approximately 50 in this province, is alarmed by the decision and fears it will spread not only in B.C. but nation-wide. The council, in fact, was so concerned with any  "province-wide initiative to ban the sale of pets in British Columbia pet stores" it sent an alert to its members advising B.C. pet businesses to "take a closer look at the different animal related organizations their company supports." "When there is a municipal bylaw passed it's a common reaction in any field that other municipalities will follow suit. I'm concerned with that," Pet Industry Joint Advisory Council's executive director Louis McCann told me today in an interview. "Our industry is wonderful when we give donations (to organizations like the SPCA) and when we don't we're the devil. My comment (in the alert sent to members) was to consider researching the source of the charities who approach them for funding." The alert specifically states: "Companies may find that some of the actions carried out by the groups they are supporting, could eventually shut down their operations! If so, do you really want to support them?" Bryson said the advisory council is "motivated by money," and preferred not to comment on the message being given pet businesses to carefully consider which animal groups they want to support.
She said the BC SPCA was pleased with the support shown by Richmond City Council, who also agreed to send a letter to the province and other municipalities  to consider similar prohibitions on the sale of dogs in pet stores. She said Langley is currently considering legislation and Toronto will be looking at this issue in  early 2011.
But McCann insists banning pet stores from selling dogs won't stop puppy mills from operating. Instead, he suggests provinces need to enact legislation that would regulate breeding operations. He added only Manitoba, Ontario and Quebec currently have legislation to regulate breeding. Bryson said the BC SPCA also wants legislation to regulate breeding operations, but until that happens this is an important first step towards the long-term goal of eliminating puppy mills. Currently, she said, pet stores have a "lack of transparency."  She noted one of the largest retailers of dogs in the Lower Mainland gets their puppies from a broker that sources puppies from "puppy mills and other unmonitored breeding facilities." "We haven't yet undertaken a review of the legislation that regulates dog breeding operations in other provinces, but, now that this piece is starting to fall into place, we plan to do so. My colleagues and I see the ban on the sale of dogs in retail outlets as just one piece of the puzzle which must be completed in order to ensure the eradication of puppy mills," said Bryson. Personally, I agree with Bryson and applaud Richmond's decision to stop the sale of dogs in pet stores.It is a good first step but so much more needs to be done, preferably with the province showing leadership to ensure dog breeding is properly regulated.


Pro Plan Launches New Innovation To Dog Food In Canada

October 07, 2010 @ 10:00AM

Toronto - Nestlé Purina PetCare - maker of Pro Plan® brand dog food - is pleased to announce the launch of Pro Plan Shredded Blend in Canada. The Pro Plan Shredded Blend product is an innovation to the pet food market, which taste tests have shown to be among the most palatable - or tastiest - dog foods.
Pro Plan Shredded Blend is Canada’s first multi-textured combination of crunchy kibble and tender shredded pieces. The formula features real chicken or lamb as the first ingredient, and provides essential vitamins, minerals, nutrients and protein. “New Pro Plan Shredded Blend has an exclusive kibble technology featuring an appealing, savoury, and nutritious blend of hard kibble and tender shredded pieces unlike anything else on the market,” explains Dr. Fiona Wallace, technical communications manager at Nestlé Purina PetCare. “The formula provides the high quality nutrition you have come to expect from Pro Plan.”

Try Pro Plan Shredded Blend

According to Shelly Tandon, senior marketing manager at Nestlé Purina PetCare, seeing is believing. “The Pro Plan Shredded Blend product is unlike anything pet owners have seen in Canada. After a successful launch in the US we are happy to be introducing this innovation to the Canadian market.” Canadian pet owners are invited to register online at for a free sample and coupon. This offer is available for only a limited time. “We are so confident that dogs will love Pro Plan Shredded Blend that we have made it easy for dog owners across the country to experience this new pet food innovation themselves,” continued Tandon. “By simply visiting our website, and entering their information, a free sample of the Pro Plan Shredded Blend product will be delivered to their home. They will also receive a coupon, because once they’ve tried it, we’re sure they and their dog will want to go out and buy a bag, and we further back this up with a complete satisfaction or money back guarantee” 

Transitioning to a New Food

Similar to any new food, it is important to slowly transition to new pet food over the course of 7-10 days or more. This will help to ensure that there are no digestion issues as a dog’s system adapts to a new formulation. Introduce Pro Plan Shredded Blend gradually. To begin, mix 25 percent of the new dog food and 75 percent of the current food in the dog’s bowl. Each day, simply increase the amount of Pro Plan Shredded Blend while decreasing the amount of original food until the switch is complete. This will help the dog get used to the feel of the new kibble in his mouth, and also discourage stomach upset. Adequate fresh water should also be made available in a clean container for the dog daily. More information is available at

For more info, CLICK HERE