Retailer teams up with Hill's Science Diet and the Air Miles Reward Miles program to help homeless pets find a second chance for love.
TORONTO, ONTARIO--(Marketwire - March 23, 2010) - Global Pet Foods is pleased to announce that its annual "Show Us Your Heart" in-store campaign raised more than $50, 000 this year for Canadian animal shelters. The healthy pet food retailer teamed up with Hill's Science Diet, the largest supporter of animal shelters in North America, and the Air Miles Reward Miles program to sponsor the Valentine's week-long fundraising event from February 6 -14.
"As a company of animal lovers, we'd adopt every homeless pet if we could. Our annual 'Show Us Your Heart' promotion enables us to work together with customers to support local shelters - and help these wonderful pets find new homes" said Jim Walker, president of Global Pet Foods. "And I am exceedingly pleased to report that our franchisees, with the generous support of our customers, were able to raise 65% more than last year's event!"
The campaign invited customers via Facebook, direct mail, radio, TV and point-of-purchase displays to "show their hearts" and help give homeless pets a second chance for love. Donations of $1and $5 were collected at local Global Pet Foods and Pitou Minou stores across the country. Paper hearts were hung in Global Pet Foods store windows in appreciation for those customers who participated in this great cause.
Customer donations were matched by Global Pet Foods and Hill's Science Diet and those who donated $5 or more were rewarded with 10 bonus Air Miles Reward Miles. The campaign also invited pet parents across Canada to enter an online contest, where they could upload pictures of their "pet children" and vote for their favourites. A grand prize winner was selected from the top 10 voted pets and received a year's supply of free pet food from Hill's Science Diet. Ten secondary prize winners received a free pampered pet basket created exclusively for their pet.
"We look forward to raising the bar even higher next year," said Jim Walker. "It shows what we can do as a community when we come together for a cause we believe in."
The "Show Us Your Heart" campaign is in it's forth year and donations to local animal shelters has reached close to $150,000 to date.
Global Pet Foods is Canada's largest chain of pet food stores specializing in natural, holistic and organic foods and supplements, with more than 120 stores across Canada.
**Taken from marketwire.com